Confident. Bold. Ready
to express the idea of "brilliant possibilities" we've settled on three words. Their initial letters combine as a shorthand for Canberra - the shorthand you see on every boarding pass and airline luggage tag.
is On Ready
‘Ready’ conveys that sense of possibility, of looking forward, embracing challenges and making new discoveries.
It’s a powerful word, grounded in a profound truth about Canberra. We are ready. Ready for our second century. Ready for the next stage in our growth as a city. Ready to abandon old stereotypes and march proudly into the future.
The logo itself
You’ll be seeing this logo pop up in coming months – as the project grows, you’ll see it in conjunction with the brands of Canberra businesses, educational institutions, government programs and more as we take our unique story to the world in a more consistent way.